The company
Our mission

1st Log was founded in 2016 with the ambition to revolutionise digital logistics and take the state of the art to a whole new level. Technological expertise was combined with decades of hands-on logistics experience. The logistics experience that had already resulted in renowned products, awards and companies formed the foundation.

At the same time, 1st Log relies on an exceptionally high level of technical know-how and on the use of the latest research results and modern approaches. Extending and optimising them remains an absolute priority to this day and is a central driver of the company’s success.

Decades of experience

Decades of experience – not only in the courier, express and parcel sector – make our products more than just software. They carry know-how and embed expertise and process knowledge at every step, relieving users and logistics providers. Less manual work, rigorous automation and a constant overview – of your own vehicles, subcontractors and shipments as well as the rest of the supply chain.

Accordingly, we work close to practice. Every one of our products had to prove itself “in the warehouse with the driver”, with the depot manager or in dispatch. Only when the practitioner is satisfied without training are we satisfied too. Our ambition is to develop for people, not for the training budget. By logistics people, for logistics people.

We consider manual steps in common market products outdated. This applies not only to the workflows but especially to the user interfaces and, above all, to the density of innovation.

The how and why

A simple structure, optimal usability and the automation of repetitive tasks are the cornerstones of our software. With our solution we want not only to support the digital transformation of logistics but to drive it.

We are convinced of our products, which is exactly why we sell only finished, immediately usable solutions that can be billed by usage. Our company lives a culture of innovation. Developing new products to solve logistics problems and improve processes is the focus.

Despite the company’s growth, one thing has always been important to us: never to lose our agility and our high pace of development. The goal is not only to change the industry but ultimately to make the world a little better. Only logistics that is as efficient and sustainable as possible can and will help to reach the pressing climate targets.

Steady growth

In view of our strong growth, in 2020 we decided to open a further 1st Log AG location in Austria – an innovation hub at the Lakeside research centre in Klagenfurt. Close to the university and other high-technology companies, it is exactly the right place to drive the digitalisation of the logistics industry!

Employees are our most important partners and the essence of every company. We believe in flat hierarchies and a new model of life and work that puts the needs of the individual at the centre. Change and innovation have to be lived by everyone and at every level.